Not sure what you should be posting on Instagram for your business? Tired of posting and not seeing results?
You are not alone!
Social media is an important tool for every business. It can be used to increase sales, get to know your customers or build your brand and spread awareness.
But it can be so easy to get lost in an ocean of endless post ideas - or have the opposite problem and not know where to start at all.
Before you get started, the first thing you need to do is decide what you want from your post.
Do you want lots of likes to encourage sales? Do you want to get your content saved? Do you want to get people talking and commenting on your posts? Do you want people sharing what you post with their friends and followers? Or do you just want to pump up and grow your followers?
Of course, most posts can do more than one of those things at once! But some types of posts do one better than the others. Here are some ways to get your business Instagram working for you!
It sounds redundant to say - but people will like things they like on Instagram. If you want to get people to like your posts, find out what it is your audience likes and show them that. That might mean doing some research and insta-stalking of some of your ideal followers to see what other things they like. It might also mean some trial and error and finding some things that work!
Types of posts that can get you more likes on Instagram include:
Saving posts is the new algorithm buster. When someone saves your post, it tells Instagram that they liked it so much that they want to be able to see it again and find it easily. This makes Instagram consider it important and the algorithm will show it to more people.
Consider what would be useful to your audience. Posts could include:
If you’re looking for comments, then you want to get people talking. The best way to do that is to ask them something!
Posts could include:
Sharing is a next level like. Ideally, a share happens when someone likes something so much that they send it to someone else. Or they see it and think someone else will like it.
Posts that people like to share include:
Getting followers on Instagram usually takes more than a single post and is the topic of a WHOLE other blog we should write! BUT! Two things that you can add to your posts to help people find and follow you are HASHTAGS and LOCATIONS. They make your posts more searchable, so people who are browsing in your geographic area, or looking through topics related to you, will find you!
Still feeling overwhelmed?
It’s okay – posting to social media is not everyone’s cup of tea.
Reach out and find out how we can help take your social media posting and Instagram to the next level.
Our team of creatives LOVE social media and thrive on making and posting engaging content that works!
We are here to make you look awesome!
